Chief Marketing Officer (CMO) - Mobile Banking

Join Mandiri Andalan Utama as our Chief Marketing Officer (CMO) for Mobile Banking in Pangkal Pinang, Bangka Belitung. This is a unique opportunity to lead our mobile banking marketing initiatives, driving customer acquisition, engagement, and retention in a dynamic and fast-growing market. As the CMO, you'll be responsible for crafting and executing a comprehensive marketing strategy that leverages digital channels and innovative technologies to enhance our mobile banking platform.

At Mandiri Andalan Utama, we are committed to providing exceptional banking services through our mobile banking platform. Our team is dedicated to delivering a seamless and secure banking experience to our customers. By joining us, you'll have the chance to shape the future of mobile banking in Indonesia, working alongside a talented and passionate team.

In this role, you'll be expected to develop and implement marketing campaigns that drive customer adoption and usage of our mobile banking app. You'll work closely with cross-functional teams, including product development, customer service, and sales, to ensure that our marketing efforts align with our business objectives. Additionally, you'll be responsible for monitoring and analyzing marketing performance, making data-driven decisions to optimize our marketing strategies.

📋 Tanggung Jawab Pekerjaan

• Develop and execute a comprehensive marketing strategy for Mandiri Andalan Utama's mobile banking platform, focusing on customer acquisition, engagement, and retention.
• Lead and manage a team of marketing professionals, including digital marketers, content creators, and campaign managers.
• Collaborate with product development and customer service teams to ensure that marketing efforts align with business objectives and customer needs.
• Monitor and analyze marketing performance using data analytics tools such as Google Analytics, Tableau, and CRM systems.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing to drive innovation and continuous improvement.
• Manage the budget for mobile banking marketing initiatives, ensuring that resources are allocated effectively and efficiently.
• Build and maintain strong relationships with key stakeholders, including partners, vendors, and industry associations.
• Represent Mandiri Andalan Utama at industry events, conferences, and networking opportunities to enhance our brand visibility and thought leadership.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of experience in marketing, with a proven track record in digital marketing and mobile banking.
• Strong understanding of mobile banking technologies, platforms, and security measures.
• Proven ability to develop and implement successful marketing campaigns that drive customer adoption and engagement.
• Excellent leadership and team management skills, with the ability to inspire and motivate a team of marketing professionals.
• Strong analytical and data-driven decision-making skills, with proficiency in data analytics tools such as Google Analytics, Tableau, and CRM systems.
• Proven experience in budget management and resource allocation for marketing initiatives.
• Strong communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders.

🛠️ Keahlian

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